We discuss these main points of product sampling regularly with clients, whether it is carpet sample card, vinyl shade card or other bespoke presentation it’s not rocket science but there are a few basics to consider when launching your product sampling campaign.
Here is a quick reference when considering product sampling as a sales tool for your business;
1/. Know your target market.
Although an agile approach is required based on feedback from your marketing and sales tools a definite starting point is a must, take into consideration your product, its price point and level of quality plus how your clients view it.
2/. Choosing the right presentation.
Consider the situations where your sales team and current clients will use the product sampling presentation, there is no point creating a large table top sampling presentation if it will ultimately be used on site away from a desk.
3/. How will your products be shown.
How do your products vary, do you require large samples or a colour bank. Materials with a large pattern repeat generally require a large sample area, it has no value if you can not get a good representation to the final product. Consider a mix of photography, a large sample and then a colour bank broken down into stages to help the clients imagination encouraging them to break down the concept and its options.
4/. Implementing your design and branding.
Strengthen your product sampling presentation with good design and branding. Make sure it is not over complicated, the presentation may be used on its own or support but consider these 3 major factors.
- What is the products use?
- In what situations can it be used?
- What are the technical and ascetic options for this product?
5/. Delivering your presentation to the client.
Now you’ve gone to the effort to create a fantastic product presentation now consider how it arrives in front of your client. Ultimately more samples creates more inquiries but eeeek out the best results you can. A low value simple sample may be delivered as a mailer or in a magazine or a more technical high value product could require presenting to your client by a representative.